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What price to add to a unit online when you would rather not show it at all?

Customers have the option to list the price as POA (Price On Application) we however advise against this. Having a ‘POA’ will reduce the chances of the listing getting leads and or being sold as customer prefer transparency & access to information. Not listing a price could mean they simply move onto a competitor listing.


Henk Ferreira - Sales Director at AutoTrader (South Africa)