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What to tell your client when by mistake a much lower price was shown online when he ordered that unit?

Transparency and honesty is extremely important, customers rely a lot on their experience with a company, this will determine whether they use your services or not the next time.

You need to ensure clients remain confident in you and have a positive experience by remaining honest in every possible situation. This means being able to communicate clearly with the customer even when you don't have the right answer to a problem.


Henk Ferreira - Sales Director at AutoTrader (South Africa)