Shoppers conduct millions of online searches every month using mobile, tablet, desktop devices and apps. Being online means reaching larger audiences, as customers have access 24hrs a day, 7 days a week to your site. This helps improve client services, through great flexibility and aids in building trust with customers.
You want your customers to feel comfortable knowing that your brand is online. Having an online presence helps to build trust with an online audience and being online allows you to influence your potential customer prior to them stepping foot into your dealership.
Henk Ferreira - Sales Director at AutoTrader (South Africa)